https://www.avient.com/sites/default/files/resources/Investor%2520Day%2520-%2520May%25202012%2520-%2520Commercial%2520Excellence.pdf
Kahler
(16) Page 16
• Shifted sales compensation
practices to drive value and
margin expansion
• Significantly upgraded and
added sales, marketing, and
From Volume to Value
$2,622
$3,060
Sales
($ millions) 2006 2011PFadded sales, marketing, and
technical resources
• Expanded global cross-selling
• Invested in training and tools
2006 2011PF
3.3%
6.8%
2006 2011PF
Adjusted OI%
($ millions) 2006 2011PF
2006 2011PF
Page 17
• Value pricing practices enabled
by use of EVE tools
• Shifting the basis of
competition to specialization
1.5%
8.9%
2006 2011PF
Specialty OI%
Specialization Drives Margin Expansion
2006 2011PF
7.2%
PPS OI%
competition to specialization
differentiates PolyOne as a
value-added solutions provider
• Redirecting our technology and
marketing focus to the most
attractive segments 2.6%
5.6%
2006 2011
POD OI%
5.5%
7.2%
2006 2011
2006 2011
2006 2011
Page 18
• Global key account management
team focused on key markets
and strategic OEMs
• Drive growth in target markets
through application development750
1,120
Total Commercial Employees 2007 – 2011
49% Increase
Commercial Excellence – Recent Investments
*Includes ColorMatrix
through application development
• Leverage breadth of solutions
across all PolyOne platforms to
identify innovative solutions for
strategic OEMs and
Tier 1 partners
*
750
2007 2011
Sales Marketing R&D/Tech
Page 19
5%
1%
0%
27%
2%
12% 4%
Performance Dashboards Drive Execution
45%
26% 18%
5%
55%
Page 20
53%
Drivers of Customer Loyalty
Customer Experience is Key to Customer Loyalty
53%
Building Customer Loyalty
n = 4,960 B2B customers of 24 companies
Source: Corporate Executive Board
Company
and Brand
Impact
Product
and
Service
Delivery
Value-to-
Price Ratio
Customer
Experience
19%
9%
9%
19%
19%
9%
Page 21
• Continue to redirect our focus to more attractive
segments and increase customer loyalty
and retention
• Leverage new commercial tools and investments
to enable disciplined execution and accountability
Critical Imperatives
to enable disciplined execution and accountability
• Position PolyOne as the differentiated
value-added specialty solutions provider
Drive improved mix in all segments and
achieve margin and profitability growth
Page 22
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