https://www.avient.com/sites/default/files/2021-04/versaflex-computer-mouse-case-study.pdf
THE CHALLENGE
A global business equipment manufacturer decided to
develop a premium line of computer mouse products
that offered improved ergonomics and soft-touch
qualities.
Key to the product development effort was a soft-touch
mouse grip that would give users a smooth feel, easy
handling, and greater physical comfort.
Its design
team determined the need for a soft-touch material
with strong chemical resistance and color stability for
the mouse grip.
https://www.avient.com/sites/default/files/2022-02/Versaflex-Handler Housing for Laparoscopic Sealer-Application snapshot.pdf
SURGICAL
DEVICE
MANUFACTURER
H A N D L E H O U S I N G F O R
L A P A R O S C O P I C S E A L E R
• Excellent adhesion onto PC/ABS
• Good aesthetics with soft touch
• RoHS, REACH and FDA compliant
• Enhanced ergonomics and functionality with
improved soft grip
• Met performance requirements for wear
resistance and colorability
• Customized a thermoplastic elastomer (TPE)
solution and had with a faster sample
response speed than competitor
Versaflex™ Overmolding Formulation
KEY REQUIREMENTS WHY AVIENT?
AVIENT SOLUTION
GOOD BONDING + SOFT TOUCH
LEARN MORE
Copyright © 2022, Avient Corporation.
https://www.avient.com/sites/default/files/2020-09/grips-translation-outdoor-application-bulletin.pdf
There’s a way to achieve both form
and function by adding a soft-touch,
thermoplastic elastomer (TPE) grip.
SOFT-TOUCH GRIPS FOR A
COMPETITIVE EDGE
Infuse quality, comfort & high-end aesthetics into your designs
with GLSTM Thermoplastic Elastomers by Avient.
Avient can help improve your product
with a soft-touch TPE grip as well as offer best
practice approaches to overmolding with a large
variety of substrates.
https://www.avient.com/sites/default/files/2022-11/Color Trends in Pet Products.pdf
Add homey touches to pet products,
such as soft colors, natural fibers and fabric effects, to allow
them to blend into home decor.
AVIENT SOLUTIONS:
• Bio-derived polymers
• Soft touch materials
• Conductive formulations
*Source: Grandview Research, June 2019
PLAYFUL DELIGHT
Embrace the playfulness of a puppy with bold, exciting colors and digital prints,
mixed and mashed to create a playful look.
AVIENT SOLUTIONS:
• Playful scents
• Marble effect
• Soft touch materials
• Glow-in-the-dark colorants
HOW WE CAN HELP
STAYING AHEAD OF TRENDS AND TECHNOLOGIES
New materials, colors, textures and visual effects are always
evolving.
https://www.avient.com/sites/default/files/2020-11/gls-indoor-grips-translation-application-bulletin.pdf
Consider combining comfort with color
and performance properties using enhanced soft
touch GLS™ TPE materials for even better results.
SOFT-TOUCH GRIPS HIT THE
COMFORT ZONE
APPLICATION BULLETIN
TPE—THE TOUGH SOFTIE
As consumers, we want products that are
dishwasher safe, resistant to chemicals and are able
to stand up to everyday wear and tear.
Adding a soft-touch grip to a household
product is a practical and cost-effective way for
designers to create the sensory experience and
perception of higher quality that consumers crave.
https://www.avient.com/sites/default/files/2022-10/Hoyt VITALPOINT Grip Case Study.pdf
CASE STUDY: VERSAFLEX™ SOFT-TOUCH THERMOPLASTIC ELASTOMERS
Ch
all
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They presented
Hoyt with a variety of options and suggested Avient’s
Versaflex™ soft-touch thermoplastic elastomer as a
material solution.
THE IMPACT
Versaflex soft-touch material offered Hoyt value—
ergonomically, aesthetically, and functionally.
https://www.avient.com/sites/default/files/2023-11/OnFlex S KE Power Tool - case study snapshot.pdf
GLOBAL
APPLIANCE BRAND
P O W E R T O O L H A N D L E
• Bonding to ABS
• Scratch resistance
• Colorable compound
• Easy to grip/soft touch
• Worked in synergy across business to
produce a scratch resistant material
suitable for ABS bonding in 19 different
color options
• Made new ergonomic design possible
through better material properties,
especially grip and soft touch
• Enabled customer to market next
generation of power tool, with updated
look and feel
OnFlex™ S KE Series
KEY REQUIREMENTS
WHY AVIENT?
https://www.avient.com/industries/consumer
Enhance your product’s appearance and feel with soft-to-the-touch elastomers
Enhance your product’s appearance and feel with soft-to-the-touch elastomers
https://www.avient.com/sites/default/files/2021-10/dynaflex-knee-brace-case-study-one-pager.pdf
H E A LT H C A R E D E V I C E
M A N U FAC T U R E R
W E B K N E E B R A C E
• Good bonding to polypropylene (PP)
• Flexible and soft-touch feel
• Skin contact, general FDA compliance
• Good tensile strength and resilience
• Excellent colorability
• Offered material that passed the required
FDA regulations
• Provided high elasticity memory and ultra
soft tactile finish to meet the comfort and
pleasant surface feeling requirements
• Delivered TPE with easy and stable
processing and colorability
DynaflexTM Thermoplastics Elastomer
KEY REQUIREMENTS
WHY AVIENT?
AVIENT SOLUTION
COMPLIANCE + SOFT TOUCH
LEARN MORE
Copyright © 2021, Avient Corporation.
https://www.avient.com/products/vivo-formulations-healthcare
Enhance your product’s appearance and feel with soft-to-the-touch elastomers
Ultra-Soft TPU Formulations
For applications requiring ultra-soft thermoplastic urethanes (TPUs), such as catheter tips and bodies, we developed the NEUSoft™ TPU series.