https://www.avient.com/sites/default/files/2021-11/avient-design-ergonomic-design-guide.pdf
Applying soft-touch materials strategically using
overmolding can help reduce required grip
strength and contact pressure .
A cut-out view shows the hard
plastic substrate and the overmolded
soft-touch TPE .
All three designs featured an
overmolded soft-touch TPE to add security to the
grip and reduce the impact force felt by the hand .
https://www.avient.com/sites/default/files/resources/NOVEL_THERMOPLASTIC_ELASTOMERS_FOR_UNIVERSAL_OVERMOLDING_ON_DISSIMILAR_THERMOPLASTICS.pdf
Introduction
A hard/ soft combination of TPEs and rigid thermoplastics provides differentiations of a product in
various applications (1).
This hard/soft combination design has been driven by an escalating market
trend pushing toward enhanced ergonomic feel and touch, gripping feel, aesthetics, cushioning against
impact, vibration isolation or dampening and insulation.
Over the years, many rigid thermoplastics have been utilized with this hard/soft design in order for
specific performance and additional value.
https://www.avient.com/sites/default/files/2020-12/adventure-sports-brochure.pdf
Soft-touch thermoplastic elastomers (TPEs)
overmolded onto a lightweight paddleshaft made of
Avient’s advanced composite materials can help add
to the experience and avoid annoyances such
as blisters.
BRINGING SOFTNESS TO A ROUGH RIDE
SENSORY EXPERIENCE
Copyright © 2020, Avient Corporation.
https://www.avient.com/sites/default/files/2024-01/2023 Interactive Powersports.pdf
DURABILITY
High Impact Strength, Weatherability
SOLUTION: PP, HDPE, ASA,
Nylon Engineered Formulations
AESTHETIC APPEAL
Custom Color & Special Effects, Paint Replacement
SOLUTION: Custom Polymer Colorants,
Pre-Colored High-Gloss Thermoplastics
THERMAL MANAGEMENT
LED Heat Sinks, Design Flexibility
SOLUTION: Thermally Conductive
Formulations
EXTREME PERFORMANCE
Chemical & Fire Resistance,
High Temperature Performance
SOLUTION: Nylon Engineered
Formulations, Long Fiber Reinforced
Composites, Continuous Fiber
Composite Tapes & Laminates, Flame
Retardant Polyolefin Formulations
STRUCTURAL INTEGRITY
High Stiffness-to-Weight Ratio,
Metal Replacement
SOLUTION: Pultruded Rods,
Tubes & Custom Profiles, Long
Fiber Reinforced Composites
SENSORY EXPERIENCE
Vibration Damping, Durability, Customization,
Custom Color, Low Friction
SOLUTION: Thermoplastic Elastomers (TPEs),
Custom Polymer Colorants, Internally Lubricated
Formulations, Advanced Composite Springs
STRENGTH & STABILITY
Excellent Dimensional Stability,
High Stiffness, Impact Resistance
SOLUTION: Short & Long Fiber
Formulations, Continuous Fiber
Composite Tapes & Laminates
SURFACE PROTECTION
Performance Enhancements
SOLUTION: Scratch & Mar
Resistance, UV Stable
Additives, Anti-Static
Additives
STRUCTURAL
PERFORMANCE
Corrosion Resistance,
Lightweighting
SOLUTION: Long Fiber Reinforced
Composites, Nylon Engineered
Formulations, Continuous Fiber
Composite Tapes & Laminates,
Chemical Foaming Additives
METAL REPLACEMENT
Lightweighting, Heat Management, Load Carrying Capability
SOLUTION: Long Fiber Reinforced Composites, Continuous Fiber
Composite Tapes & Laminates
TACTILE EXPERIENCE
Soft-Touch Feel, Durability
SOLUTION: Thermoplastic
Elastomers (TPEs)
https://www.avient.com/industries/consumer/outdoor-recreation/powersports
https://www.avient.com/industries/consumer/outdoor-recreation/powersports
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/maxxam-polyolefin-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/edgetek-engineered-polymer-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/edgetek-engineered-polymer-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/nymax-bergamid-polymer
http://www.avient.com/products/polymer-colorants
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/artisan-pre-colored-thermoplastics-paint-replacement
http://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/therma
http://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/therma
http://www.polyone.com/products/engineered-polymer-formulations/general-engineered-formulations/nymax-bergamid-polymer
http://www.polyone.com/products/engineered-polymer-formulations/general-engineered-formulations/nymax-bergamid-polymer
https://www.polyone.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations/long-fiber
https://www.polyone.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations/long-fiber
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand
https://www.avient.com/products/engineered-polymer-formulations/flame-retardant-formulations/maxxam-fr-flame-retardant-polyolefin-formulations
https://www.avient.com/products/engineered-polymer-formulations/flame-retardant-formulations/maxxam-fr-flame-retardant-polyolefin-formulations
https://www.avient.com/products/advanced-composites/pultrusion-and-continuous-filament-winding-technology/glasforms-pultruded-rods-tubes-custom-profiles
https://www.avient.com/products/advanced-composites/pultrusion-and-continuous-filament-winding-technology/glasforms-pultruded-rods-tubes-custom-profiles
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations/long-fiber-thermoplastics
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations/long-fiber-thermoplastics
http://www.avient.com/products/thermoplastic-elastomers
http://www.avient.com/products/polymer-colorants
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/lubrione-internally-lubricated-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/lubrione-internally-lubricated-formulations
https://www.avient.com/products/advanced-composites/pultrusion-and-continuous-filament-winding-technology/advanced-composite-springs
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand-continuous-fiber-tapes-laminates
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand-continuous-fiber-tapes-laminates
https://www.avient.com/products/polymer-additives/performance-enhancement-additives/oncap-scratch-mar-resistance-additives
https://www.avient.com/products/polymer-additives/performance-enhancement-additives/oncap-scratch-mar-resistance-additives
http://www.avient.com/products/polymer-additives/uv-and-light-blocking-additives
http://www.avient.com/products/polymer-additives/uv-and-light-blocking-additives
http://www.avient.com/products/polymer-additives/performance-enhancement-additives/oncap-antistatic-additives
http://www.avient.com/products/polymer-additives/performance-enhancement-additives/oncap-antistatic-additives
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations/long-fiber
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations/long-fiber
http://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/nymax-bergamid-polymer
http://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/nymax-bergamid-polymer
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand-continuous-fiber-tapes-laminates
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand-continuous-fiber-tapes-laminates
https://www.avient.com/products/polymer-additives/foaming-agents/colormatrix-excelite-chemical-foaming-additives
https://www.avient.com/products/engineered-polymer-formulations/structural-fiber-reinforced-formulations/long-fiber
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand-continuous-fiber-tapes-laminates
https://www.avient.com/products/advanced-composites/continuous-fiber-composite-tape-laminates-and-barstock/polystrand-continuous-fiber-tapes-laminates
http://www.avient.com/products/thermoplastic-elastomers
http://www.avient.com/products/thermoplastic-elastomers
https://www.avient.com/sites/default/files/2023-06/AVIENT_TPEs and LSR eBook.pdf
No matter
how many times you expose TPEs to sufficient heat they will become soft and re-harden when cool.
Adding surface texture can make harder grade TPEs feel softer
to the touch, so your product can benefit from both qualities.
Both TPEs and LSR can be used to add
a soft grip on top of a hard substrate.
https://www.avient.com/sites/default/files/2024-03/Lawn Equipment Application Solutions_2.pdf
SENSORY EXPERIENCE
Wear Resistance, Noise Reduction,
Low Friction
SOLUTION: Internally Lubricated
Formulations, Thermoplastic
Elastomers, Scratch and Mar
Resistant Additives
POSSIBILITIES: Gears, Gaskets,
Hood Dampers, Seating Systems
STRUCTURAL INTEGRITY
High Stiffness-to-Weight Ratio,
Metal Replacement, Part
Consolidation
SOLUTION: Long Fiber Reinforced
Composites
POSSIBILITIES: Seat Base,
Brake Pedal, Frame, Floor Pan,
Controls
EXTREME PERFORMANCE
Chemical & Fire Resistance,
Extreme Temperature Performance,
Thermal Management, Lightweighting
SOLUTION: Engineered Nylon
Formulations, Flame Retardant
Polyolefin Formulations,
Engineered Polyketone Formulations,
Thermally Conductive Formulations,
Chemical Foaming Agents
POSSIBILITIES: Under-the-Hood
Applications, Electrical Connectors,
Battery Assembly Housings,
Exterior Trim and Equipment
THERMAL MANAGEMENT
Heat Dissipation, Flexible Design
SOLUTION: Thermally Conductive
Formulations
POSSIBILITIES: LED Lights,
Heat Sinks
AESTHETIC APPEAL
Custom Color, Special Effects,
Paint Replacement, Corrosion Resistance,
UV Stability
SOLUTION: Custom Pre-Colored Formulations,
Pre-Colored High-Gloss Thermoplastics,
Solid Color Masterbatches
POSSIBILITIES: Body Panels, Pedals,
Control Grips, Bezels, Brand Elements
TACTILE EXPERIENCE
Soft-Touch Feel, Durable, Wet Grip Performance,
Color Customization, UV Stability, Ergonomic Design, Overmolding
SOLUTION: Thermoplastic Elastomers,
Combination Colorant and Additive Formulations,
Fabric-Effect Colorants and Additives
POSSIBILITIES: Steering Wheel, Switches, Knobs
© 2024, All Rights Reserved
Avient Corporation, 33587 Walker Road, Avon Lake, Ohio USA 44012
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/lubrione-internally-lubricated-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/lubrione-internally-lubricated-formulations
https://www.avient.com/products/thermoplastic-elastomers/tpe-knowledge-center
https://www.avient.com/products/thermoplastic-elastomers/tpe-knowledge-center
https://www.avient.com/products/polymer-additives/visual-enhancement-effects/cesa-scratch-mar-resistance-additives
https://www.avient.com/products/polymer-additives/visual-enhancement-effects/cesa-scratch-mar-resistance-additives
https://www.avient.com/products/engineered-polymer-formulations/high-temperature-polymer-formulations/complet-long-fiber-reinforced-structural-thermoplastics
https://www.avient.com/products/engineered-polymer-formulations/high-temperature-polymer-formulations/complet-long-fiber-reinforced-structural-thermoplastics
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/nymax-bergamid-polymer
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/nymax-bergamid-polymer
https://www.avient.com/products/engineered-polymer-formulations/flame-retardant-formulations/maxxam-fr-flame-retardant-polyolefin-formulations
https://www.avient.com/products/engineered-polymer-formulations/flame-retardant-formulations/maxxam-fr-flame-retardant-polyolefin-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/edgetek-pke-polyketone-formulations
https://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/therma-tech-thermally-conductive-formulations
https://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/therma-tech-thermally-conductive-formulations
https://www.avient.com/products/polymer-additives/foaming-agents/hydrocerol-chemical-foaming-agents
https://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/therma-tech-thermally-conductive-formulations
https://www.avient.com/products/engineered-polymer-formulations/conductive-signal-radiation-shielding-formulations/therma-tech-thermally-conductive-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/custom-pre-colored-specialty-engineered-formulations
https://www.avient.com/products/engineered-polymer-formulations/general-engineered-formulations/artisan-pre-colored-thermoplastics-premium-finishes
https://www.avient.com/products/polymer-colorants/solid-color-masterbatches
https://www.avient.com/products/thermoplastic-elastomers/tpe-knowledge-center
https://www.avient.com/products/polymer-colorants/color-additive-combination-masterbatches/smartbatch-combination-colorants-additives
https://www.avient.com/products/polymer-colorants/color-additive-combination-masterbatches/smartbatch-fabric-fx
https://www.avient.com/sites/default/files/2020-10/colormatrix-reprize-for-rpet-brochure.pdf
It increases
polymer IV in the melt phase, allowing for:
• Improved rPET quality and performance
• Higher target IV’s
• Reduced solid state polymerization time
• Increased productivity
It also aids in the drive towards the circular
economy and helps Brand Owners achieve
sustainability targets through:
• Reduced carbon emissions
• Increased rPET content
Extruder
PCR
Flake
SSP Reactor
TIME
IV
rPET resin with
increased IV
With rePrize
• Reduced SSP
or oven time
• Reduced
yellowing
IV lift in
extruder
Without rePrize
Extruder
PCR
Flake
SSP Reactor
TIME
IV
rPET resin with
increased IV
With rePrize
Without rePrize
IV lift in
extruder
INCREASED TARGET IV
ColorMatrix rePrize allows for increased target IV and increased strength of the rPET material,
enabling a wider range of product applications including carbonated soft drinks (CSD).
For further information,
please get in touch with your local sales representative.
https://www.avient.com/sites/default/files/2022-02/Avient Design Overview Brochure.pdf
HOW4D DESIGN PROCESSU S E O U R 4 D P R O C E S S T O A C C E L E R AT E N E W P R O D U C T D E V E L O P M E N T
SPECIALTY
PORTFOLIO
We combine design services with Avient’s
materials portfolio to bring an unbiased,
expert point of view to your design1
Color & Additives
Engineered Materials
Composites
Soft Touch
Distribution
Rely on our technical expertise to validate
that designs are manufacturable and materials
will perform as intended once formed
MANUFACTURING4 FEA/Moldflow/Mechanical SimulationDesign OptimizationDesign for Manufacturing
Processing Expertise
Supply Chain Development
Visualize color, material and finish options
using our exclusive tools and expertise3 COLOR, MATERIAL & FINISH (CMF)DESIGN Color & EffectsTexture/FinishApplication Development
Material Specification
2 INDUSTRIALDESIGN From ergonomics and concept sketches to 3D models and photo rendering, you can count on our world-class studio to help you innovate
Ethnography
Brand Language Development
Ergonomics & Usability
Concept Sketching
3D Modeling
3D Prototypes
Photo Renderings
WANT TO LEARN MORE?
https://www.avient.com/sites/default/files/2023-07/2023 OHP Off Road Application Bulletin.pdf
DURABILITY
High Impact Strength, Weatherability
SOLUTION: PP, HDPE, ASA,
Nylon Engineered Formulations
AESTHETIC APPEAL
Custom Color & Special Effects, Paint Replacement
SOLUTION: Custom Polymer Colorants,
Pre-Colored High-Gloss Thermoplastics
THERMAL MANAGEMENT
LED Heat Sinks, Design Flexibility
SOLUTION: Thermally Conductive
Formulations
EXTREME PERFORMANCE
Chemical & Fire Resistance,
High Temperature Performance
SOLUTION: Nylon Engineered
Formulations, Long Fiber Reinforced
Composites, Continuous Fiber
Composite Tapes & Laminates, Flame
Retardant Polyolefin Formulations
STRUCTURAL INTEGRITY
High Stiffness-to-Weight Ratio,
Metal Replacement
SOLUTION: Pultruded Rods,
Tubes & Custom Profiles, Long
Fiber Reinforced Composites
SENSORY EXPERIENCE
Vibration Damping, Durability, Customization,
Custom Color, Low Friction
SOLUTION: Thermoplastic Elastomers (TPEs),
Custom Polymer Colorants, Internally Lubricated
Formulations, Advanced Composite Springs
STRENGTH & STABILITY
Excellent Dimensional Stability,
High Stiffness, Impact Resistance
SOLUTION: Short & Long Fiber
Formulations, Continuous Fiber
Composite Tapes & Laminates
SURFACE PROTECTION
Performance Enhancements
SOLUTION: Scratch & Mar
Resistance, UV Stable
Additives, Anti-Static
Additives
STRUCTURAL
PERFORMANCE
Corrosion Resistance,
Lightweighting
SOLUTION: Long Fiber Reinforced
Composites, Nylon Engineered
Formulations, Continuous Fiber
Composite Tapes & Laminates,
Chemical Foaming Additives
METAL REPLACEMENT
Lightweighting, Heat Management, Load Carrying Capability
SOLUTION: Long Fiber Reinforced Composites, Continuous Fiber
Composite Tapes & Laminates
TACTILE EXPERIENCE
Soft-Touch Feel, Durability
SOLUTION: Thermoplastic
Elastomers (TPEs)
A COLLABORATION THAT BRINGS
STYLE & GRIT
To all thrill seekers, fans and
enthusiasts, your brand says,
“Bring it!”
https://www.avient.com/sites/default/files/2020-10/tpe-overmold-design-guide.pdf
Material Selection
The most common word used to describe a soft touch overmold is “feel” — but the term
itself is very difficult to describe.
Thickness Effects
When choosing a soft touch TPE, designers usually ask for the softest material available.
Thickness Effects
When choosing a soft touch TPE, designers usually ask for the softest material available.